AAMI RHONDA AD SERIES

Join the Marketing community today. Traditional media again played its role in ensuring the campaign reached its mass audience; however, social media played a vital role in sparking a national conversation about the campaign and sustaining its momentum. There needed to be a little bit of Rhonda in all of us. The consumer insight Most insurance customers in Australia rarely get anything from their insurer. The dialog window can be moved, resized and closed with the ‘x’ icon. The business objectives required that the campaign increase opportunity calls.

So in August , we took Rhonda back to her high school reunion, where, with Ketut nowhere to be seen, she spots her old high school crush, Trent Toogood. The dialog window can be moved, resized and closed with the ‘x’ icon. For more information or workshop details click here. It’s fast, easy and free! But, like any great love story, there must be a tension, something that captivates the audience and keeps them guessing what the next chapter may be. The link between diet and mental health — and how to eat your way to wellbeing Kate Save Be Fit Food co-founder. Gabrielle Dolan is a global thought leader in business storytelling and an expert in making good presenters inspiring. In other words, we had to drive potential customers to the phones or the website to get an insurance quote.

Email-id is already registered. They have had such amazing cut-through. That character was Rhonda: Monday to Friday, SmartCompany.

The business objectives required that the campaign increase opportunity calls. And therein lies the challenge. Nowadays the only real way to grow is to steal customers from competitors. It’s fast, easy and free! The strategy was built on the following insights.

In Januarythe happy ending everyone wanted came to passwith Rhonda and Ketut exchaning those three magic words: There is clear evidence that Rhonda helped achieve consumer engagement versus competitor brands. So in Augustwe took Rhonda back to her high school aamo, where, with Ketut nowhere to be seen, she ar her old high school crush, Trent Toogood. The cultural insight As we started creating this campaign, we built on the needs within our society for people to be appreciated, to be recognised, to be wanted.

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Home The Rhonda ronda Ketut narrative: YouTube views of best of any TVC in past 24 months: As we started creating this campaign, we built on the needs within our society for people to be appreciated, to be recognised, to be wanted.

Mandy McElhinney

The channel insight We wanted to deliver high impact and the most reach to drive awareness among our broad target audience and spark a national conversation, hence traditional mediums such as TV, press, outdoor and online were important. We had used the product previously and believed it could be leveraged to a greater extent to exploit its potential if we found the means to communicate it in an interesting way.

Objectives A market-leading brand such as AAMI still requires business growth to meet corporate objectives, irrespective of the fact there is little market growth, consumer inertia and a perceived lack of brand differentiation.

seriea We wanted to deliver high impact and the most reach to drive awareness among our broad target audience and spark a national conversation, hence traditional mediums such as TV, press, outdoor and online were important. And with this, a relationship blossomed.

SmartCompany is the leading online publication in Australia for free news, information and resources catering to Australia’s entrepreneurs, small and medium business owners and business managers.

This property came sreies the swries of a narrative, a love story. The dialog window can be moved, resized and closed with the ‘x’ icon. Strategy The overarching strategy behind this campaign was to give the AAMI Insurance brand a personality, something that Australians are entertained by, relate to and can engage with and remember for 52 weeks of the year.

Want to catch more customers? How to ensure the people you hire are able to deliver Karen Gately Corporate Dojo founder. Slider 1 Slider 2 Slider 3 Slider 1. Choose Your Style Slider Variants: For Australians to warm to Rhonda, she had to be relatable, approachable and certainly not intimidating. But, like any great love story, there must be a tension, something that captivates the audience and keeps them guessing what the next chapter may be.

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The link between diet and mental health — and how to eat your way to wellbeing Kate Save Be Fit Food co-founder.

Mandy McElhinney – Wikipedia

There needed to be a little bit of Rhonda in all of us. It clearly impacted non-customers who were encouraged to consider AAMI in a more positive light and obtain an insurance quote. By establishing this odd but intriguing relationship, we now had a property AAMI could use to entertain Australians, while still serving them a commercial message.

Not only between Rhonda and her beau, Ketut, but between Australia and these two lovable characters. That is, new policy quotes, which is the key metric in which the advertising is judged.

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Launching in SeptemberRhonda was first introduced to Australians as she was being celebrated by her colleagues, cheered by the masses and applauded on a grand scale for her safe driving. Join the Marketing community today.

Revealed: Why AAMI’s Rhonda and Ketut ads are so popular

Not a Member Yet? The Rhonda and Ketut narrative: How to call your team into action with a winning presentation Emma Bannister Presentation Studio founder. PR and social media also played roles in driving engagement and allowing consumers to interact with the campaign. Traditional media again played its role in ensuring the campaign reached its mass audience; however, social media played a sereis role in sparking a national conversation about the campaign and sustaining its momentum.

The consumer insight Most insurance customers in Australia rarely get anything from rhonva insurer. For more information or workshop details click here. Another friend said that a kid came back from school holidays with a white sunglasses mark and all his mates are now calling him Rhonda.

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